Guide · Coffee brands
Lavazza coffee: the range explained, with UK prices
Qualità Oro, Qualità Rossa, Crema e Gusto, Espresso Italiano Classico and more: what Lavazza says about each blend, and what they cost per kg in the UK.
Lavazza is the Italian coffee brand behind Qualità Oro, Qualità Rossa and Crema e Gusto, all three of which Morrisons stocked when we checked. This guide explains how the main Lavazza blends differ, using the blend, roast and intensity details Lavazza publishes, and compares UK prices per kg checked on 3 Oct 2026. We haven’t tested this in person. Everything here comes from Lavazza’s own descriptions and UK retailer listings. Read how we compare.
The main Lavazza blends
Lavazza rates each coffee on its own intensity scale out of 10. The intensity figures in each section below come from Lavazza’s product pages, and the prices from Morrisons.
In short, Qualità Oro and Espresso Italiano Classico are both 100% Arabica at intensity 5, with a medium and a light roast respectively. Qualità Rossa blends Arabica and Robusta in a medium roast, also at intensity 5. Crema e Gusto Classico is the dark-roasted Arabica and Robusta blend at intensity 8, the strongest of the five, and Decaf Classico is the mildest at 3.
On these prices, Crema e Gusto in the 1kg bag is the cheapest Lavazza per kg, and the small bags of Qualità Oro cost the most. Bigger bags generally cost less per kg, so if you get through a lot of coffee, compare the per-kg price rather than the pack price.
Lavazza Qualità Oro
£6.50 for 250g of beans at Morrisons, checked 3 Oct 2026, and the same price for 250g ground. Lavazza describes Qualità Oro as 100% Arabica from Central and South America, medium roasted, with floral and fruity notes, and calls it smooth and aromatic. It’s the Lavazza we cover in most depth, in our Qualità Oro beans review. See it at Morrisons.
Who it isn’t for: anyone after a strong, dark espresso. Lavazza rates it 5 out of 10 for intensity.
Lavazza Qualità Rossa
£6.25 for 250g of ground coffee at Morrisons, checked 3 Oct 2026, or £11.65 for 500g, which works out cheaper per kg. Lavazza describes it as a blend of Arabica and Robusta from Africa, South America and Southeast Asia, medium roasted, with fruity and chocolate notes. It calls it rich and full-bodied. Read more in our Qualità Rossa review. See it at Morrisons.
Who it isn’t for: anyone who only wants 100% Arabica. Qualità Rossa includes Robusta.
Lavazza Crema e Gusto Classico
£18.50 for 1kg of beans at Morrisons, checked 3 Oct 2026, or £9.95 for two 250g packs of ground coffee. This is the strongest blend in our table: Lavazza gives it 8 out of 10 for intensity, with a dark roast, Arabica and Robusta, and woody notes. Lavazza says it was conceived for the espresso machine. See our Crema e Gusto review. See it at Morrisons.
Who it isn’t for: anyone who likes a lighter, milder cup. Lavazza’s lighter options are Espresso Italiano Classico and Qualità Oro.
Lavazza Espresso Italiano Classico
£23.50 for 1kg of beans at Morrisons, checked 3 Oct 2026, or £6.50 for 250g ground. Lavazza describes it as 100% Arabica from Africa and South and Central America, light roasted, with notes of flowers and a sweet, aromatic taste. See it at Morrisons.
Who it isn’t for: anyone choosing on price per kg. In our table, it cost £5 more per kg than Crema e Gusto in the same 1kg size.
Lavazza decaf
£12.50 for 500g of Decaf Classico beans at Morrisons, checked 3 Oct 2026, or £6.50 for 250g ground. Lavazza describes it as a medium-roast Arabica and Robusta blend, rated 3 out of 10 for intensity, for espresso, moka pot and filter.
Who it isn’t for: anyone who wants to know how it was decaffeinated. Lavazza’s product page didn’t say when we checked.
Lavazza pods and capsules
Lavazza also sells coffee in capsules. At Morrisons on 3 Oct 2026, we found:
- Qualità Oro capsules, Nespresso-compatible: 10 for £4.25 at Morrisons, checked 3 Oct 2026.
- Qualità Rossa capsules, Nespresso-compatible: 10 for £4.25 at Morrisons, checked 3 Oct 2026.
- A Modo Mio Passionale: 16 capsules for £6.25 at Morrisons, checked 3 Oct 2026. These are for Lavazza’s own A Modo Mio machines.
For more on Lavazza’s own system, see our guide to Lavazza A Modo Mio pods.
Who it isn’t for: anyone without a compatible machine. Check the pack says it fits yours.
Which Lavazza should you buy?
- For a smooth, all-Arabica coffee: Qualità Oro.
- For espresso with a stronger flavour: Crema e Gusto Classico, which Lavazza rates 8 out of 10.
- For the best price per kg: Crema e Gusto in the 1kg bag, at £18.50 at Morrisons, checked 3 Oct 2026.
- For a cafetière or moka pot on a budget: Qualità Rossa ground in the 500g bag.
Where to go next
Weighing Lavazza against another Italian brand? Read Lavazza vs illy.
Related guides: Lavazza Crema e Aroma vs Super Crema; Kimbo vs Lavazza.
FAQ
Which Lavazza coffee is the strongest? Of the blends on this page, Lavazza gives Crema e Gusto Classico the highest intensity, 8 out of 10.
Is Lavazza Qualità Oro 100% Arabica? Yes. Lavazza describes it as 100% Arabica from Central and South America.
What is the difference between Qualità Oro and Qualità Rossa? Lavazza describes Oro as 100% Arabica with floral and fruity notes, and Rossa as an Arabica and Robusta blend with fruity and chocolate notes. Both are medium roasts rated 5 out of 10.
Does Lavazza make decaf? Yes. Decaf Classico beans were £12.50 for 500g at Morrisons, checked 3 Oct 2026.